Coaching for people designing experiences that matter.
For those wanting personal and high quality support to grow as an experience designer and leader. Through guidance using proven tools and methods and coaching to support you to transform and make more impact.
A personal learning journey for experience designers, facilitators and leaders.
THIS IS FOR YOU IF
- You're a senior experience designer or facilitator and you want a structured way to keep growing, rather than just accumulating more delivery hours.
- You're a senior professional in another field and you want an experience design lens in your work as a leader, trainer, coach or in organisational development.
In both cases, this assumes you're a lifelong learner. You'll get methods, and you'll also get support with the deeper growth that any real breakthrough asks of you.
Who I am. I'm a learning experience designer based in Denmark. I design experiences that grow people and relationships, and what I'm actually after is adult development: experiences that change how people think, not just what they think about. I've run more than eighty programmes over the past decade, for people ranging from C-suite executives to environmental activists to students. These days that's three things. I'm Program Director of the Experience Design programme at Kaospilot, where we deliver trainings for organizations, and open trainings a couple times a year. I am currently researching and building methods and experiences that come before and after meaningful events with a focus on enabling behavioral change, impact and transformation.
Experiences that SHIFT people
The SHIFT methodology was developed through years of practice, to help you simply and consistently design experiences that create a real shift in the way people think, feel and ultimately act.
Across our sessions, I'll take you through part or all of the SHIFT process, depending on where you are and what you hope to get out of our time together.
Scan to gain perspective about people, context, and the leverage points shaping behaviour. You leave with a Reframing Canvas.
Hope to define the meaningful change the experience is meant to create. You leave with a Meaningful Outcomes Compass.
Ignite to design the emotional engagement that makes the change felt. You leave with an Emotional Arc.
Flow to shape a coherent journey that supports new ways of thinking and acting. You leave with a 5E Journey Map.
Test to learn through action, experimentation, and real-world feedback. You leave with a Test and Iteration Plan.
After each session I send back a cleaned-up version of what we made, within three working days.
You choose how much structure I bring.
If it serves you, we use the SHIFT process fully. If the work wants to move in another direction, or your learning style is different, or what we started with stops fitting, we adapt.
You set the agenda. I bring frameworks, questions, and perspective. You bring your expertise, your intuition, and your truth about what matters.
How much 'structure' I bring is yours to choose, each time. Some phases you'll want space: questions, reflection, and someone who won't tell you what to think. Some phases you're stuck on something I've solved before, and the useful thing is for me to say so. We check at the start.
Artefacts from the Experience Design process
Real artefacts from past work, that I can help you to create.
MEANINGFUL OUTCOMES COMPASS
5E JOURNEY MAP
Who I work with.
I have supported the experience designers at LEGO, the German Aid organization GIZ establish a Learning Expereince Design Academy, the events and activations team at On, and many more the learning and development department inside global organisations.
From teaching and workshop engagements.
"This learning experience was more than just gaining new knowledge; it prompted deep soul searching and purpose seeking within myself. It challenged me to consider what legacy I want to leave as a person and professional."
Jenny Kjaer • Global People & Culture Leader
Format, timing and price.
- Online, 60 min, 1:1
- Expect one to two hours of your own preparation per session
- I suggest two weeks between calls, and no more than a month
- Before we start, I'll send you a short onboarding assessment, so I know you, your work and the topic before the first session rather than during it
- The three-phase series covers Hope, Ignite and Flow, and gives you a working design. The full five-phase process adds Scan before and Test after
- 25% off for people working in NGOs, social enterprises or education. Email me and I'll send you a code
Three spots left for 2026.
I keep the coaching roster small so I can give each person real attention. Pay now and you'll land straight on my calendar to pick your first session time, no waiting on an email back.
Reschedule free of charge up to 24 hours before a session. Inside 24 hours, the fee is retained. Full booking and cancellation terms.
Not sure it's the right fit?
Write me and we'll find a time to talk it through first.
andy@andysontag.com